Improving the health and longevity of dogs and cats through a biologically appropriate raw diet

Welcome to

Roc City Raw!

At Roc City Raw, we’re not just animal lovers—we’re pet parents who believe that a fresh, biologically appropriate diet is the key to your pet’s health and longevity. Our recipes are 100% human-grade, locally sourced, and crafted with love in a USDA-certified facility, following the same safety standards as human food.

When your pet’s food is made to human food standards, you can trust it’s held to the highest level of quality and safety. We pride ourselves on delivering food with no fillers, no by-product meals, no junk carbs—just pure, natural ingredients. You’ll never find preservatives, antibiotics, hormones, or artificial additives in our products. Only the good stuff.

We’re all about making raw feeding simple and rewarding for you and your pet. Our team is here to guide you, answer any questions, and provide ongoing support so you can feel confident every step of the way.

Why Raw is the best choice for your pet?

Domesticated dogs and cats systems are genetically consistent with their ancestors. Therefore their digestive systems are designed for a raw, enzyme-rich diet. A raw diet is simply the natural choice for your pet. Just like humans, pets absorb nutrients more effectively from whole foods rather than processed meals filled with carbs and synthetic additives.

A biologically appropriate raw diet can often help eliminate common health issues in pets, allowing their bodies to thrive as nature intended. After all, No pill has the same healing power of a species appropriate diet.

Books like the #1 New York Times Bestseller, “The Forever Dog” along with documentaries like “Pet Fooled” and works such as “The Truth About Pet Food” have exposed a startling reality: The highly processed foods we have been feeding our pets has been the root cause of their health problems.

Studies show that processed commercial pet foods are contributing to an alarming rise in health concerns, much like how human diets filled with processed foods lead to obesity, heart disease, and cancer. Why would it be any different for our pets?

More Benefits

FAQs

Complete and balanced grinds can be fed as meals with no additional ingredients required. Our complete meals follow and meet AAFCO and NRC guidelines. We recommend rotating proteins to ensure there are no nutritional gaps.
75% muscle meat
12% bone
10% organ
3% veggies
For the raw feeding enthusiasts or those who want to feed partially raw. Our base grinds can be fed as a meal but are NOT nutritionally complete per AFFCO and NRC. We strongly recommend supplementing and or adding your own varieties to ensure optimal nutrition. Base grinds are great kibble toppers or bowl boosters.
80% muscle meat
10% bone
10% organ
Recreational Raw Meaty Bones, Bone Broth, and other Bowl Boosters. Provide your pet with enrichment and variety!
Don’t see what you’re looking for? Have dietary restrictions or special requests for your pet? We can formulate a custom batch specific to your pet’s needs.
If feeding raw doesn’t work for you or your pet, these meals can be fed raw or cooked! Lightly cooking is a great option for pets with weakened immune systems or sensitive stomachs.